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The return of the King: Elvis experts weigh in on the 50th anniversary of his 'Comeback'

SALT LAKE CITY — My dad left Memphis the day Elvis died.

Memphis, Tennessee, was the perfect home for my father, Paul Peterson, who'd been an Elvis Presley fan ever since age 10, when the King of Rock 'n' Roll shook those hips and changed music history with "Heartbreak Hotel" in 1956. But a new job opportunity in Bloomington, Illinois, led him to pack his bags and leave Graceland behind on Aug. 16, 1977.

My dad didn't know his moving day would become a day of musical tragedy. Driving his 1973 Chevy Camaro, he was en route to rent a U-Haul when the first announcements hit the air waves, but because his car didn't have a working radio, he didn't hear the news right away. But terrible news has a way of finding people, and this was, after all, Memphis: Elvis Presley was dead at 42.

"I was shocked. You knew he'd been in poor health and you knew he was doing things that weren't good for him, but at the same time, he was only 42," the now-Provo resident said. "Elvis Presley had been a big part of my life ever since 1956 and he's only 42, so you figured you've got at least another 20 years coming. And then he was dead."

While Aug. 16 is a tragic day for Elvis fans, this year, theaters nationwide — including in Utah — are giving fans and laypeople alike the chance to celebrate a more triumphant part of the singer's career with a screening of "Singer Presents … Elvis" — or, as it is more commonly known, the "'68 Comeback Special."

In this 1968 file photo, Elvis Presley holds his semi-acoustic guitar during a concert.

ullstein bild - AP, AP

In this 1968 file photo, Elvis Presley holds his semi-acoustic guitar during a concert.

The popular NBC special that saw Elvis clad in black leather celebrates its 50th anniversary this year. On Aug. 16 and 20, select theaters will show a unique screening of the "Comeback Special" — including behind-the-scenes footage and insights from director/producer Steve Binder. The "Comeback Special," which first aired Dec. 3, 1968, marked the singer's return to live performance after several years out of the public eye. My dad remembers the combination of excitement and hope he felt as a 22-year-old fan, watching with his mother from his home in San Bernardino, California.

"I didn't know what to expect. But then the show comes on, and there's this whole wow factor," he said. "Elvis had been mired in mediocrity for years, … and then you have the 'Comeback Special.' Die-hard Elvis fans were just delighted because this was an Elvis we hadn't seen in (many) years. He looked great, he sounded great … it was just unbelievably brilliant. This is the Elvis we'd been wanting to see for so many years, and here he was."

'My eyes were locked'

For some of my friends, the soundtrack to their childhood was reruns of "Sesame Street" or "Mister Rogers' Neighborhood." At my house, it was music and more often than not, that music was Elvis. My dad passed along his love for the King — we have matching burgundy Elvis shirts to prove it — but my mom was just as passionate. While I was in elementary school, she managed a tribute show called "Legends in Concert" in my Myrtle Beach, South Carolina, hometown.

A young Lottie Peterson Johnson stands with her father, Paul Peterson, and Elvis tribute artist James Lowrey at the

Provided by Lottie Peterson Johnson

A young Lottie Peterson Johnson stands with her father, Paul Peterson, and Elvis tribute artist James Lowrey at the "Legends in Concert" show in Myrtle Beach, South Carolina.

This meant my childhood was an eclectic world filled with performers impersonating Little Richard, the Blues Brothers, Marilyn Monroe and, of course, Elvis, among others. Imagine my disappointment in 1997, when I discovered that not only did my second-grade peers have no idea who Little Richard was, but that they were also unimpressed with my large collection of blue and red sweat-soaked scarves that various Elvis impersonators had personally autographed.

Impersonators came and went, but in my family's opinion, one of the best — if not the best — Elvis tribute artist to enter "Legends in Concert" was James Lowrey. Lowrey had the look and the sound, and we loved listening to him close out the show every night. Although it'd been close to 20 years since I had last spoken to Lowrey, talking with him for this story was natural as he shared with me his love of Elvis — a love-turned-career that all started with the legendary "Comeback Special."

"When Elvis came on TV, for the entire 60 minutes I sat down in front of the TV and my eyes were locked — even on the commercials — like I didn't want to miss anything," said Lowrey, who was 4½ years old when the NBC special first aired. "I wasn't told to sit down and watch Elvis — I had never heard Elvis' music before then. My father was not an Elvis fan; my mother was, but my father was very jealous of Elvis, so Elvis wasn't played in my household until I got the fever."

'Elvis!'

Two years after the "Comeback Special," Lowrey bought his first Elvis album with money he earned from raking lawns. By age 10, he was performing Elvis tributes in talent shows. Lowrey was able to see Elvis in his Tampa, Florida, hometown at age 11, thanks to his mother's three-day campout for tickets. The concert was four days shy of his 12th birthday and 11 months before Elvis' death.

He was just 11 at the time, but Lowrey vividly remembers that concert — his first concert. He watched Elvis onstage Sept. 2, 1976, at the Curtis Hixon Hall, a relatively intimate venue (around 8,000 seats) for such a performer.

From the seats up high, Elvis looked pretty small and the young fan was determined to get a closer look at his hero. With his cousin by his side, Lowrey ran down the aisles, pushing his way through all the women clamoring for a scarf so he could get a good look at the singer. Standing as close as he could get to the stage, Lowrey took advantage of a long pause in between songs to belt out in a deep voice especially impressive for his age, "ELVIS!"

Elvis Presley performs in Lincoln, Nebraska, in 1977 — around two months before his death at 42.

Photo by Deseret News Archive, Deseret News Archives

Elvis Presley performs in Lincoln, Nebraska, in 1977 — around two months before his death at 42.

"He looked like he was startled and he pointed his finger at me like a gun and shot me like that, and then he went back to throwing scarves out to the girls," Lowrey recalled with a laugh. "So I didn't get a scarf, but I did get his attention for a split section. My mother (later told me) my voice was so loud, you could hear me in the back of the arena."

But even then, a young Lowrey could notice that Elvis wasn't looking his best.

"His health was bad," he said. "I have two photos from the concert … (and) you can tell how unhealthy he was. It's a sad thing, because I can honestly say even though I was only (11) years old, I could just see that. … (But) it really didn't matter if he was heavier or thinner — it was still him. I don't really even know another entertainer … that you could actually say that about."

'It's like the world stood still'

But Aug. 16, 1977, still came — moving day for my dad and just three weeks before Lowrey's 13th birthday.

My dad moved on — quite literally, starting a new job and life outside of Memphis. But his love for Elvis has stayed with him through the years, and thanks to his effective indoctrination, I'll carry my family's Elvis love and hopefully pass it on to my kids.

"He was the King of Rock n' Roll, but he could do ballads, he could do standards, certainly he could do blues and country — but it's always Elvis Presley. … And connected to that, … he had this charisma about him," my dad said. "And he came to be a humble man, too. Thankful for his gifts, always gracious to his fans."

Like my dad, Lowrey's love for Elvis and his music has never waned. Unlike my dad, though, Elvis became something much bigger in Lowrey's life after the King died. Since age 14, Lowrey's career has continued the singer's legacy through emulating the King of Rock 'n' Roll onstage.

"It was almost like a 'you don't know what you have until you lose it' kind of deal," he said. "And when Elvis was lost, it's like the world stood still and (people) kind of realized, 'Wow, we knew he was great. … We knew he was there, we just never knew that he would leave. … And that's kind of how I felt."

Lowrey is looking forward to celebrating Elvis' legacy this Thursday, viewing the TV special that started it all for him.

"I think 'Hound Dog' is just as exciting to my (almost) 54-year-old ears as it was to my 4-year-old ears," he said. "There's just something about Elvis — the sound, his look, the way he moved and then moved beyond that in the way that he treated people. … He was still beautiful even to the end, … and he had a smile that could light up the room."

If you go …

What: "Elvis '68 Comeback Special" in theaters

When: Aug. 16, 7:30 p.m.

Where: Cinemark 16, 1200 Towne Centre Blvd., Provo; and Cinemark Farmington at Station Park, 900 W. Clark Lane, Farmington

How much: $12-$14

Web: cinemark.com

Also …

What: Elvis '68 Comeback Special in theaters

When: Aug. 20, 7:30 p.m.

Where: select Cinemark Theatres

How much: $6-$14

Web: cinemark.com